Drive program participation with rewards that get commuters excited
Commuter programs that encourage people to ditch the solo drive in favor of smarter alternatives generate a long list of benefits. They help the environment, engage employees, boost organizational branding efforts, and contribute to a positive culture of sustainability. Yet, they can only achieve these outcomes when people participate at high rates. That’s why it’s essential to design an effective commuter incentive program.
Points-based rewards programs are a popular and effective strategy. These programs allow commuters to earn points every time they log a sustainable commute. They can then redeem their points for prizes.
Commuter incentive program rewards tend to drive the highest participation rates when they’re carefully matched to the organization’s internal culture. While this will be different for every employer, many rewards have broad appeal. Consider these options as you design your commuter rewards program:
Gift cards and retail credit
Gift cards or credit at popular local or online retailers allows commuters to personalize their prizes. They also offer the benefit of scalability. You can offer more modest sums at lower tiers, and larger rewards at higher tiers.
Active commuting gear
Adding sustainability-themed equipment and accessories to your commuter incentive program has the added benefit of reinforcing the messaging behind your efforts. At lower tiers, you could offer prizes like:
- Athletic apparel
- Gift certificate for bike maintenance or repairs
- Cycling safety gear
Elevating your strategy to higher tiers, you could even give commuters the opportunity to win a new, high-end bicycle or e-bike.
Since they’re oriented toward active commuters, these rewards have strong but niche appeal. Consider them a supplementary part of a broader incentive strategy.
Cash awards
Cash is a simple, powerful motivator. It is easily structured into tiers and holds universal, enduring appeal.
While cash is effective, it isn’t the most creative reward. To add some extra flair, consider alternative equivalents like:
- Extra paid time off
- Company stock (for publicly traded companies)
- Bonus contributions to retirement plans or benefits with financial value
The Pave Commute platform is an easy, user-friendly way to power your commuter incentive program
Pave Commute is a valuable ally to have on your side, no matter how you decide to structure your commuter incentive program. The award-winning platform offers an enriched set of powerful features that make it easy for both commuters and program administrators to track and manage points, incentives, and rewards.
With Pave Commute, you can instantly connect your commuter base with sustainable alternatives to driving. Employers can launch a new commuter program in minutes, with just a few clicks.
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