In the U.S., about 60-70% of college students live off-campus, meaning many need to commute to class every day. While carpool and transportation programs usually target faculty and staff, focusing on students could unlock new opportunities for sustainable commuting.
Why Focus on Students?
Traditionally, programs have been aimed at faculty and staff because they have more consistent schedules. However, this can also mean they have established routines and may be less likely to change their commuting habits. In contrast, students often have more flexible schedules, may lack regular access to vehicles, and are more price-sensitive, making them a more receptive audience for ridesharing and incentive programs.
Universities Leading the Change
Two universities partnering with Pave Commute are successfully encouraging student carpooling, which helps reduce parking demand and carbon emissions.
California Public University: In its first year with Pave Commute, this university saw a significant rise in student carpools. With effective marketing efforts like banners and events, they created over 100 carpools and reduced carbon emissions by nearly 30 tons.
Nevada Medical School: This smaller school engaged about 20% of its 2,000 students in sustainable commuting through Pave Commute and monthly raffles. They formed 50 new carpools and avoided over 7 tons of carbon emissions.
The Benefits of a Student-Focused Carpool Program
- Reduced Financial Burden: College students often work with tight budgets, and rising fuel and parking costs can add up quickly. Carpooling offers an affordable, convenient option to reduce these expenses, especially in urban areas where parking fees can exceed $100 per month.
- Lower Campus Congestion: Many colleges struggle with limited parking and high traffic during peak hours. By focusing on carpool for students, universities can ease pressure on parking infrastructure, reduce on-campus traffic, and promote a safer, more accessible environment.
- Environmental Impact: Every carpool eliminates multiple single-occupancy vehicles, directly lowering campus carbon emissions. This approach can help reduce the campus’s Scope 3 emissions.
Conclusion
Universities can greatly impact transportation-related greenhouse gas emissions. With over 18 million students enrolled in U.S. colleges and universities, focusing on student commuting can alleviate pressure on housing and parking.
These two universities are leading by example, showing that engaging students in carpooling offers promising results.
Interested in a student carpooling and rewards program? Contact us today!
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