Transportation Demand Management in Action: Liebherr’s Success Story
Liebherr-Werk Ehingen GmbH, a leading name in crane manufacturing, faced challenges with parking shortages, employee commuting habits, and sustainability targets. The solution to these challenges lay in effective transportation demand management (TDM) strategies, which Liebherr implemented successfully using Pave Commute.
Within just six months, Liebherr reduced over 22 tons of CO2 emissions, motivated employees to embrace sustainable commuting, and significantly improved its mobility management. Could your organization achieve similar results?
Why Transportation Demand Management Was Crucial for Liebherr
With 5,000 employees and only 2,300 parking spaces, Liebherr’s campus faced daily congestion. Located in a rural area, limited public transit options made sustainable commuting even more challenging. At the same time, Liebherr sought to reduce its environmental footprint.
The goal was clear: implement a transportation demand management strategy that encouraged employees to use sustainable commuting options, without disrupting daily operations.
The Solution: How Liebherr Leveraged Pave Commute
Liebherr partnered with Pave Commute, a solution designed to complement TDM initiatives by rewarding employees for making sustainable transportation choices. Here’s how Pave Commute contributed to Liebherr’s success:
- Incentivized Sustainability: Employees earned rewards (coins) for commuting sustainably—whether by bike, carpool, walking, or public transit.
- Data-Driven Decision-Making: Pave Commute provided Liebherr with data on commuting patterns, enabling targeted improvements.
- Gamification and Engagement: The app used gamification to motivate participation, fostering a sense of community and achievement among employees.
The Results: Liebherr’s Success in Numbers
In just six months, Liebherr achieved remarkable milestones:
- 22.3 tons of CO₂ emissions saved through sustainable commuting initiatives.
- Over 900 active users regularly participating in the program.
- Positive employee feedback: Many praised the recognition and rewards for their sustainable efforts.
"A real competition started among colleagues to see who could collect the most coins."
How Pave Commute Can Benefit Your Organization
Pave Commute is more than just an app; it’s a comprehensive solution for sustainable business growth. Key features include:
- Reward systems that encourage sustainable commuting choices.
- Seamless integration with existing mobility strategies.
- Data insights to help optimize long-term commuting behaviors.
- Sustainability recognition fosters a culture of appreciation.
- Social engagement: Group chats, automated challenges, achievement shout-outs, and much more!
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