Designing an effective employee transportation policy is only one part of the commuter management equation. Communicating the policy—and the benefits it offers—is an equally important but often-overlooked element of program success.
Employers sometimes fall into the trap of introducing their commuter program during the new-hire onboarding process, then doing little else to promote it. This can depress participation rates and impede progress toward related organizational goals.
Instead, employers should take a continuous multi-channel approach to communicating their employee transportation policy. This dramatically boosts program visibility, which in turn prompts more people to take advantage of the perks your policies offer.
To that end, consider using all of these channels to promote your commuter programs:
Physical signage
Place eye-catching posters in high-visibility areas. Pair them with more complete details for employees to pursue at their leisure, or instruct readers on digital tools they can use to access more information about your commuter programs, incentives, and benefits.
Email and cross-team communication tools
Send out periodic general email reminders about your commuter programs. Supplement ongoing campaigns with detailed information about new initiatives or important changes to your employee transportation policy.
If your organization uses a cross-team communication tool like Slack, you can also use it to deliver information, encourage dialogue, and send out links to key digital resources.
In person
Organizational managers and leaders can deliver commute-related messaging in person during team meetings and company-wide addresses.Â
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Prioritizing your employee transportation programs in these situations can raise its profile and imbue the program with a heightened sense of importance, both of which can stimulate stronger participation rates.
Advance your employee transportation policy objectives with Pave Commute
The Pave Commute platform supports your employee transportation policy by connecting commuters with a complete set of available alternatives to driving. Its employer-facing features include advanced data-tracking and analytics tools, which allow you to dig deep into program performance and uncover ways to optimize its effectiveness and cost efficiency.
Employers can launch a turnkey Pave Commute-powered commuter management program in minutes, with only a few clicks. To get started, check out our pricing plans or get in touch to set up a free demo.
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